A website for Wales' own network of Libraries of Things
Industry
Not-for-profit
Client
Benthyg Cymru / Big Lemon
My role
Lead Designer
About
Benthyg Cymru is Wales’ own network of Library of Things, aiming to make borrowing items as easy and accessible as possible to benefit people and the planet. They had a simple Wix website that lacked a clear brand identity and didn't effectively communicate their mission or services. They needed a complete redesign to help truly showcase what Benthyg has to offer.
I restructured the website from the ground up, identifying and filling key gaps in content and information. Since the team wanted to keep their existing logo, I focused on building a cohesive brand style around it. I developed a thoughtful colour palette, visual style, and custom iconography to create a look and feel that was memorable, trustworthy, and aligned with their mission. The brand needed to reflect the heart of the community while making the idea of borrowing feel easy, accessible, and most importantly, fun!
What I did
Web Design
Brand Enhancements
Iconography
Visual Design
Outcomes
Enhanced user experience
Improved calls to action, clearer messaging around Benthyg’s offering, inspiring content to encourage first-time borrowers, and an intuitive tool to help users find their local Library of Things.
Support for expansion
Community groups have the tools and resources needed to start new libraries.
Centralised hub for information
Events, sessions, and resources are now easily accessible in one place.
Brand refresh
A revitalised visual identity that supports Benthyg’s vision of making borrowing accessible.
Tools used
Figma
Adobe Illustrator
Adobe Photoshop
Linear
Credits
In collaboration with: Big Lemon
Website build: Stefan Joseph
