An immersive transmedia storytelling experience for Wallace & Gromit
Industry
Mobile Gaming
Client
Aardman / Innovate UK
My role
UI & Visual Designer
About
Wallace & Gromit: The Big Fix Up is an interactive, story-driven experience that encourages players to step into Wallace and Gromit’s universe, taking on the role of new recruits at their latest venture, Spick & Spanners.
What I did
Wireframing & prototyping
UI design
User testing
Ideation
Custom illustration
Custom iconography
In-app visuals
Social media visuals
Outcomes
4.6+ app store rating
On both iOS and Android
Research contribution
Contributed to UKRI's research on immersive storytelling and user behavior in AR
Awards
—
2021 Creativepool winner
Digital
2021 Cannes Lions shortlist
Brand experience and activation
2021 Auggie awards
Best in-location Based Entertainment
Best Game or Toy
2021 BIMA10
Finalist
Tools used
Figma
Miro
Adobe Illustrator
Adobe Photoshop
Jira
GSuite
Confluence
Credits
Art Director: Bram Tthweam
Lead Designer: Taavi Kelle
UX Designer: Owen Lord
Contracted by: Sugar Creative
This project was delivered as part of a consortium with Sugar Creative, Potato (now AKQA Leap), Tiny Rebel Games and research partner University of South Wales.
